The Dairy Farmers of America (DFA) teamed up with a startup called ripe.io, a food fintech company, to test a blockchain-powered projected built to improve the food supply chain.
DFA is owned by dairy farmers in 48 states, which has net sales over $14B. They’re responsible for directing the marketing of 64B pounds of milk in 2017, which is about 30% of milk production in the United States.
The DFA is using blockchain tech in order to increase supply chain transparency. The project is deploying a platform built by reip.io and using data from DFA member farms and plants.
David Darr, VP of Sustainability and Member Services at DFA says:
“Consumers today want to know where their food comes from and blockchain technology, like ripe.io, gives consumers real-time data, which can really help increase trust and confidence about food production from start to finish.”
Darr notes that DFA intends to explore the tech and see how the organization can benefit from it. This isn’t the first time blockchain tech has been used in the food supply. Albert Heijn, Holland’s largest supermarket chain, also partnered with Refresco as their supplier, revealed that it uses blockchain tech to make the production of its orange juice notable.
Walmart, the largest physical retailer in the US, reported that Walmart and Sam’s Club will require suppliers of green veggies to implement a farm-to-store tracking system based on blockchain tech. Blockchain tech is becoming more and more useful by the company and is becoming more adopted as more companies convert over in order to compete with others.
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